Targeted Media, Inc. names Informa Healthcare as content partner
Targeted Media, Inc., a Time Inc. company, has selected Informa Healthcare Communications as their content partner for ‘The Educated Patient’ series. Informa Healthcare Communications, a division of the global publisher Informa Healthcare, produces educational content tailored to both physicians and patients.
Produced specifically for doctors’ waiting rooms in the US, ‘The Educated Patient’ series highlights independent medical advice alongside highly targeted pharmaceutical advertising. ‘The Educated Patient’ will be featured as a cover wrap on leading consumer titles from Time Inc., including People magazine. Commencing in March, Informa Healthcare Communications will assume responsibility for producing the educational content on the cover wrap.
“Given that we’re delivering medical advice directly to patients, accuracy is paramount in everything we do. It still, however, must be delivered in a way that patients want to read,” explained John Kenyon, Vice President of Targeted Media. “Not only am I confident that Informa Healthcare Communications, as a medical publisher, can deliver the standard of editorial content we require, I am impressed by their creative approach to this series.”
According to Darren Gillgrass, Managing Director, Informa Healthcare Communications, “It is a pleasure to work with Targeted Media to expand the reach of our base of high-quality medical content directly to patients. As a division committed to learning, we are very much looking forward to this partnership.”