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Informa Exhibitions unveils new Cross Media Production event

Informa Exhibitions today officially launches its new event, Cross Media Production, which will take place from 25-27 March 2014. Co-located alongside Ipex 2014, the UK’s major international print event, at the ExCeL in London, Cross Media Production is a dedicated production and pre-media event that focuses on the effective implementation of cross media communication strategies across multiple platforms.
Developed in response to extensive canvassing of a cross-section of the multi-channel marketing arena, Cross Media Production will provide both the technologies and the content programme to help businesses create and manage integrated workflows that will yield a tangible return on marketing investment (ROMI).
“This event is all about ‘looking under the hood’ of cross media production technologies to better understand all the elements of design, production, data, procurement and delivery of media content and marketing collateral,” explains Andrew Thornhill, Marketing Manager, Cross Media Production. “In the world of marketing, the use of increasingly divergent communication channels accessed via multiple platforms and devices causes a number of challenges for today’s marketing campaigns. This new event will closely examine these deviating streams while also looking at the convergence of the production technologies that support them, showcasing the mechanics of how to execute a successful cross channel campaign from start to finish.”
Cross Media Production will host demonstrations from a broad range of manufacturers at the forefront of developing cross media technologies, including solutions for paper, augmented reality (AR), mailing & fulfilment, digital asset management, colour management, variable data printing, multi-platform publishing, outdoor display print, creative packaging, magazine printers, email marketing and more.
The event will also run 60 free-to-attend theatre sessions during the three days that aim to dismantle the silos that divide the different marketing disciplines, such as print procurement and digital marketing. Developed for printers, marketers, print buyers, brands, agencies, publishers and other content creators, these sessions are spread across four specialised theatres:

 •Brand Management Theatre: Marketing Procurement / Business Process Outsourcing (BPO) / Brand & Digital Asset Management / Online & Offline Silos – Structural & Operational Convergence / The 3T’s of Global, Regional & Local Brand Management – Transcreation, Translation & Transmission
•121 Digital, Data & Direct Marketing: Direct Mail / Personalisation / Email Marketing / Use & Management of Data / Microsites / Social Media
•One-to-Many Retail Marketing Theatre: Out-of-Home and Digital Out-of-Home Advertising / Point-of-Sale and In-Store Promotion / Packaging / RFID and Near-Field Communication (NFC), QR Codes and Augmented Reality (AR) / On- and Offline Catalogues and Brochures
•Publishing Theatre: Consumer & B2B Magazines, National and Regional Newspapers, Books / Online & Offline Silos – Structural & Operational Convergence / Scientific Medical Technology (SMT) Publishing / Academic, Market Analysis, Financial & Scientific Publishing
Co-located with Ipex 2014
Running alongside Ipex 2014, Cross Media Production will benefit from the attraction of Ipex’s 500+ international exhibitors, anticipated 25,000 international visitors and the diverse range of markets that will descend upon the ExCeL London.
Trevor Crawford, Director, Print & Media Group, Informa Exhibitions, comments: “Cross Media Production sits perfectly alongside Ipex 2014. Both events promote the benefits of incorporating print into the marketing mix, but focus on different concepts within the print-supply chain. Ultimately, the print and creative communities will learn about widening their service offering to include cross media technologies, giving them the opportunity to grow profit margins and deliver multi-channel campaigns for their clients.”
Industry Feedback
Duncan Stokes, CEO at RedWorks UK, Ogilvy & Mather UK, comments: “I will most certainly be attending Cross Media Production. I’m interested to see any technologies and applications that can help us run global campaigns for our global clients across different channels and platforms. The ExCeL London is very convenient for us to visit, and it is pretty much the only event, as far as I'm aware, that will include such a large and diverse range of content.”
Richard Hunt, Print Procurement, Indirect Sourcing at Carnival UK, adds: “I’m looking forward to Cross Media Production to see the internal silos broken down between marketing teams, helping them to work more closely together.”
Richard O’Brien, Marketing Services Manager at EDF Energy, says: “If there’s one event that is a must for me to attend in 2014, it’s Cross Media Production. This is the only event that focuses on all aspects of offline and online communications specifically for the people in the front line delivering it.”
Andrew Thornhill, Marketing Manager, Cross Media Production 2014, concludes: “Cross Media Production will demonstrate and help the marketing communications community understand how to put the theory behind cross media strategies into practice. We’ve worked closely with key players in the marketing communications mix – cross media technology suppliers, marketers, brand management specialists and publishers – to develop a relevant and proof-of-concept event. Cross Media Production will not only inspire visitors, but also deliver tangible takeaway ideas and solutions to all players involved in a cross media campaign.”
About Cross Media Production
Cross Media Production is a dedicated production and pre-media event that focuses on the effective implementation of cross media communication strategies across multiple platforms. It will allow print service providers, marketers, brand management specialists and publishers to view and understand the technologies required for deliver successful cross media campaigns.
About Ipex
Ipex is the first global printing event that delivers rich content and an extensive feature programme. It provides real practical advice, tips, solutions and networking for printer enterprises, brands and marketers to come together to discover the diversity of print and its role in the overall marketing mix.
About The Print & Media Group
Part of the Informa Group, The Print & Media Group has built up a large portfolio of events and is an internationally renowned organiser of exhibitions and conferences for the graphic arts sector, bringing together thousands of suppliers and buyers from around the world. The Informa Print & Media Group also owns and organises Cross Media, Cross Media Production, North Print & Pack and Ipex World.

About Informa
Informa Exhibitions UK is the UK based division of Informa Exhibitions, specialising in international Print, Nutraceutical, Maritime and Logistics trade exhibitions.
Informa Exhibitions organises over 100 business to business exhibitions annually via a global network of offices in UK, Brazil, UAE, India, Singapore, China and Australia.  Some of Informa Exhibitions’ leading brands include Ipex, Monaco Yacht Show, Vitafoods, Cityscape and Arab Health.
Informa PLC, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared.
Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-to-the minute information and highly specialist skills and services. Our ability to deliver high quality knowledge and services through multiple channels, in dynamic and rapidly changing environments, makes our offer unique and extremely valuable to individuals and organisations.
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Issued on behalf of Informa Exhibitions by AD Communications

For more information, please contact:
Elni Stofberg/Patrick Anderson                                        Andrew Thornhill
AD Communications                                                       Marketing Manager,
 T: +44 (0) 1372 460537                                                Cross Media Production 2014
                                                                                                                         T: +44 (0) 207 017 6949