Skip to content

Diamonds shine brightly at The Bride Show

The old adage, “Diamonds Are A Girl’s Best Friend’, has proven itself once again due to the findings of The Bride Show’s Annual Bridal Survey.  Based on responses from over 750 brides and brides to be in the UAE, the survey, commissioned by the team at the Middle East’s leading bridal event, asked individuals to name their preferred stone for engagement rings.

Diamonds received a huge 86% of the votes, with sapphires and rubies each receiving 5% of the vote, and emeralds 4%. Of those selecting diamonds, 91% stated that they preferred a classic white diamond as opposed to chocolate, yellow or pink variants. The results show that despite all the progress made to date, diamonds have kept their classic allure as the most desirable jewel in the world, and the epitome of romance.

The Bride Show Abu Dhabi will celebrate all things jewellery when it opens next month on 8 February in Abu Dhabi, with a strong selection of brands that comprises designers from the GCC and Europe.  Highlights will include participation from Yessayan Jewellery and Wazni Jewellery from Lebanon, who will be taking part for the first time, Azar and Christian OR from Lebanon, Zela from Turkey and Ahmad Kurdi from the UAE.  

Bride Show Abu Dhabi will be followed by Bride Show Dubai in April, taking place at the Dubai International Exhibition Centre 4–7 April 2012, and featuring a number of high profile companies such as Jewels by Queenie, as well as Solitaire, Azar Gems and Ahmad Kurdi.  The 2012 event marks the 15th anniversary of the Show, and will be celebrated with a number of new high-end features including a ‘Fashion Avenue’ and VIP Lounge as well as the return of the successful Young Designer Awards.

 “Diamonds have very rare optical characteristics that make them truly remarkable to look at, and I believe them to be the most romantic stone in the world,” commented Daphne Cota, Exhibition Director. “However, I was surprised to see Diamonds taking such a clear lead over Sapphires, which have been in the news over the past 12 months owing to The Duchess of Cambridge’s engagement ring. We are extremely excited to welcome such a varied and high profile jewellery designers to our 2012 Show next month, and feel confident that they will inspire and delight our visitors.”

For more information go to