Peter Rigby’s interview with Mediabriefing.com

This week Peter Rigby, CEO of Informa, was interviewed about digital subscription models in 2011 by the mediabriefing.com.

Sat in his office at the top of Informa's London HQ, CEO Peter Rigby talks about good management but also luck: he says it's "lucky" that Informa only makes about two percent of total revenues from advertising; lucky that it has built brands and products people are willing to pay for, where others face the whims of the advertising market.