Informa's Business Intelligence Division unveils new brand identities
London, 23 February 2016 – Informa’s Business Intelligence Division has announced that its products and services are being re-branded and re-grouped to better reflect its sector specialisms, as the Division makes a series of investments into its offering for the benefit of customers.
Its five new brand identities are Agribusiness Intelligence [link removed due to site no longer being available], Financial Intelligence, Maritime Intelligence, Pharma Intelligence and TMT Intelligence, plus a destination site for the Division’s Professional Services clients operating across multiple sectors. Each has a new intelligence hub website showcasing the comprehensive range of products and services provided for each specialist sector.
“This focus will deliver an even better-connected offering that builds on the strength of our proprietary intelligence, data, analysis, insight and news, delivered through our network of experts and specialists around the world,” explains James Raffo, Marketing Director for Informa’s Business Intelligence Division.
“During the past year, we have spoken with our customers and listened carefully to what they need from us,” adds Raffo. “We know they want unique insights that come with deep sector knowledge allied with a comprehensive perspective. They need to trust its accuracy and authority, and for it to be forward looking. This intelligence, in its many forms, has to enable customers to make smart decisions and give them an advantage over competitors.”
The rebranding programme will be carried out through the course of 2016 and will cover more than 100 different product brands.
“The re-branding and integration of our products and services is just the start,” says Raffo. “Throughout 2016 and beyond, customers will see the benefits of significant investment in our products and services – so that they are even easier to use, even more effective and available more quickly, ensuring that our intelligence works to enable even better business decisions."
Head of PR for Informa's Business Intelligence Division
About Informa PLC
Informa operates at the heart of the Knowledge and Information Economy. It is one of the world’s leading business intelligence, academic publishing, knowledge and events businesses.
With more than 6,500 employees globally, it has a presence in all major geographies, including North America, South America, Asia, Europe, the Middle East and Africa.
About Informa's Business Intelligence Division
The Business Intelligence Division provides specialist data, intelligence and insight to businesses, helping them make better decisions, gain competitive advantage and enhance return on investment. It has a portfolio of more than 100 digital subscription products, providing critical intelligence to niche communities within five core industry verticals: Pharma & Healthcare, Finance, Maritime & Law, Technology, Media & Telecoms and Agriculture & Food.