Agriculture

The power of personal

When we say that Informa brands operate in the markets that matter, it’s hard to find a market more important to everyone around the world than farming.

Farmers and farming communities keep the world going and with an audience of over 2 million agricultural producers, Farm Progress has the attention of farming across the United States. Its mix of key events, data insights and reporting dedicated to representing farming communities relevantly and specifically through its raft of regional publications, sees Farm Progress deliver the news and insights that farmers need to keep doing what they do best. Prairie Farmer is one of twenty national and regional or specialist publications within the Farm Progress portfolio and the longest-running agricultural publication in America, having been published continuously since 1841.

To understand something better than anyone else, to report authentically and powerfully, nothing beats the perspective of a community from the inside out.

Our expert journalists understand the full impact of challenges, and the full potential of opportunities, because they live their markets. What’s important to them is important to their readers too. It’s what makes for great reporting. It’s journalism for experts, by experts. 

B2B journalism is commercial, insightful, expert. And sometimes personal too. Here, Holly Spangler, Executive Editor of Prairie Farmer magazine, narrates a film with the words of her article on the experiences of grief in her small farming community.