Sales & Marketing
Informa knows that sales and marketing is the key to success for all businesses. We provide learning-based solutions for all your sales and marketing requirements. Our solutions reach around the world, and into the deepest parts of your organization. Whether it be via conferences, training , books or performance improvement engagements, Informa strives to be the world's best provider of sales and marketing products and services.
Successful selling is no longer about making this month's numbers by pushing product and price. It's about understanding the strategic goals of your customers and creating long-term solutions, trust, and value-added relationships. Forum creates learning opportunities in the classroom, on the job, and online that help achieve stronger performance and improve the results of your entire sales organization. Forum's sales solutions address major challenges facing organizations that strive to find, win and keep profitable customer relationships.
Based on the groundbreaking research of founder Neil Rackham, Huthwaite's sales performance solutions apply proven SPIN Selling® strategies and techniques to meet the unique demands of any organization. Our results-centric approach, combined with close client partnerships, ensure that Huthwaite's solutions deliver specific, ongoing results in the field. And our emphasis on continuous sales performance management and measurable sales progress helps our clients set and achieve realistic sales performance goals company-wide.
Omega Performance helps financial services organisations build a strong, cohesive, and consistent sales culture based on global best practices from both the retail and financial services industries. We have specific, expert knowledge of proactive sales and sales management techniques as well as highly profitable credit and risk management practices. Our expertise is particularly valuable where speed to proficiency is critical, consistent skills need to be communicated efficiently to large numbers of people, and bottom-line results are required.
Communispond helps salespeople become effective through their range of socratic selling skills courses. Click here to sign up to The CONNECTION, Communispond's sales eNewsletter that is targeted to the collaborative, relationship-building techniques that resonate with today's empowered customers.
Through extensive field work and industry research, AchieveGlobal has developed a time-tested, repeatable process to find and build business relationships that weather brutal competition and rapid change. Our products and services help sales staff to navigate the treacherous sales landscape with consultative selling skills and processes. Our time-tested programs are built on 40 years of research and expertise. More than 400 of the Fortune 500 (and 400 of the European Financial Times 500) use our services. The world’s biggest companies trust us to help them grow - and so can you. For more information on our range of sales effectiveness services click here.
IIR Middle East's Sales & Marketing Division provides events that create unparalleled venues for innovation, creating clarity to identify the best opportunities for sales and marketing staff to reach their maxiumum potential, both as a professional and for your organisation. IIR USA provides a range of world-class marketing, sales and client servicing events.
IIR Australia's Marketing, Sales and Public Relations events consistently deliver the latest best-practice case studies and insights from leading Australian companies and brands. Our events are focused on delivering high-value business information and networking opportunities to senior marketing, sales and public relations professionals.
Also IIR Life Sciences produces a portfolio of must-attend sales and marketing events for the Pharmaceutical, Biotechnology, Agrochemical and Food industries.
All of the following Informa businesses provide knowledge and skills in the field of sales and marketing:
AchieveGlobal, Communispond, Forum, Huthwaite, IBC Brasil, ICBI, IIR Australia, IIR Austria, IIR Life Sciences, IIR Middle East, IIR USA, Omega Performance and Taylor & Francis.



